Bangladesh Brand Forum is organising the second edition of Digital Marketing Summit (#DMS2015) in Dhaka this Saturday, December 12. #DMS2015 is aiming to share knowledge, inspire creativity and facilitate application of digital marketing in Bangladesh. The summit will be hosted at GP House with notable international, regional and local speakers from both agency and brand sides. Additional attractions of this year’s event are: exclusive sessions hosted by a local pioneer agency, break-out Deep Dive sessions by experts, special stalls to showcase brand campaigns and innovations and student competition to Save the Tigers.
For practitioners of digital looking to bolster ground-level expertise, BBF has arranged for break-out sessions to run simultaneously besides key notes. Break-out sessions will be conducted byWebAble Digital, Facebook and SSD-TECH. Experts will go deep into integration and application of digital marketing in Bangladesh. Below are the details of the sessions and speaker profiles:
Digital Distribution Manager, Telenor Digital
Topic: App Marketing
Carrie is part of Telenor Digital’s Digital Distribution & Marketing team, focusing on reaching out to consumers in a targeted and relevant way within Telenor’s app products and in various external digital channels. Prior to joining Telenor Digital, Carrie was responsible for leading digital marketing operations of Indonesia’s biggest online classifieds site, Berniaga.com (now known as OLX Indonesia). She led a team comprising of SEM specialists, Facebook campaign specialists, and a mobile analyst. She was also part of the start-up team that launched Chotot.vn, Vietnam’s #1 online classifieds player.
Solutions Architect, Amazon Internet Services Pvt. Ltd.
Topic: Amazon Web Service
Amit Sharma is a Solutions Architect with Amazon Web Service (AWS) and responsible for helping customers understand the best practices when developing their applications on AWS and utilise the infrastructure and services to create highly scalable and resilient application.
Prior to joining Amazon, he worked for some of the major Telco-IT companies where he was responsible for working with large Global Telcos and System Integrators on Cloud Adoption, Migration and strategising the Cloud Products portfolio.
Amit has a Bachelor’s Degree in Electronics. He likes reading about history of India and in particular Delhi and would like to start writing a blog about various lesser known historical locations in and around Delhi.
Group CEO, Grey Digital, Southeast Asia and Australia
Topic: Data Quick Wins to Drive Marketing Performance
Benjamin is leading Grey’s global data initiative, RealM, a real-time data platform for performance marketing, as well as on Grey Global’s Marketing Science committee, Creative Technology committee, and Global Digital Council. He is also a member of advisory boards of venture funding platforms such as Spring Singapore, Unicorn and Singapore InfoTech Foundation (SITF)’s 123Jumpstart. He is a respected speaker on Digital Advertising, Data-led Marketing and e-Commerce in the Asian circuit.
Chief of Marketing and Strategy, SSD-TECH
Topic: Fortune at the Bottom of the Pyramid-Translating ‘Digital’ for Bangladesh
Ashish Thomas has recently joined the Systems Solutions & Development Technologies (SSD-TECH) group as the Chief Strategy & Marketing Officer for all the operating units across the globe as well as the partner organizations. In the ssd-tech group, Ashish is leading Product, Content, Marketing & Communications and Customer Experience directly as part of Marketing Portfolio. He is guiding all business units for their strategic directions and initiatives as part of his Strategy Portfolio.
Ashish holds leadership credentials in domains of strategy, incubation, business development and marketing in the consumer digital space. He is passionate about fostering innovation for growth. He has incubated multiple profitable businesses within large and medium sized companies in the TMT space.
Ashish has worked across multiple geographies and cultures in both large MNC’s and small and medium businesses. He has served Microsoft Universal Storefront, Microsoft Asia as a Director, Strategy & Business Development. He has led SingTel’s Group Innovations as a Director. He also served the Strategic Business Development, Wireless team of Google in India and China. He has worked in the US, UK, Eastern Europe, Middle East, and for the last 9 years in Singapore.
Client Solution Manager, Tech and Telco Vertical at Facebook
Topic: The Evolution of Mobile
David Setiawan is the Client Solution Manager for Tech and Telco Vertical at Facebook. He has been working with various tech and telco clients’ around South East Asia helping them implement the best Facebook advertising solutions to achieve their business objective.
The forefront of this shift with APAC being a key driver of growth. In this region most consumers are going online for the first time via mobile and it is critical that brands have a strong presence on mobile. At this stage there is still a large gap between consumer behavior and brand presence on mobile and it is imperative that brands move quickly to match this shift otherwise risk being left behind.
VP, Corporate Communications, Robosoft Technologies
Topic: New Advertising is Old Advertising at Heart
Lakshmipathy Bhat is an experienced MarCom professional with stints in advertising, entrepreneurship and corporate communications. He is grounded in traditional advertising, having spent two decades from the early 90s in ad agencies. He has worked for the at Grey Worldwide, including a stint as General Manager of the agency operations in Bangladesh between 1998 and 2001. He was also the Country Manager of Grey in Sri Lanka and the VP of FCB Ulka, Bangalore. He has worked on several brands of P&G, BAT, GSK, Sara Lee, Wipro, ITC Foods and many others and led profit centres with a successful track record.
He ventured into mobile app development and independent consulting in 2012. He is currently VP – Corporate Communications at Robosoft Technologies, a leading mobility solutions provider. He has taught Digital Marketing as an elective in Business Schools in Bangalore and is also an avid blogger. His personal blog bhatnaturally.com ranks among the Top 100 advertising blogs in the world (as ranked by Invesp BlogRank). He is also a regular contributor as columnist at leading trade & business publications like Economic Times, afaqs, Financial Express and more
In break-out session, Shadab Mahbub from WebAble Digital will conduct a session on BrandActivation with Interactive Technology. The plethora of technology available to marketers is fast expanding with the boom of the digital evolution. However, “it remains of critical importance for marketers to identify and work with platforms that amplify brand communication and engages the core customer.” The WebAble team plans on showcasing some of the cutting edge technologies from around the world and demo what the future of brand activation in Bangladesh will look like.
Shadab is technology entrepreneur, self educated web developer and advertiser. His professional career began from the age of 17, as a freelance writer working with content publishers from all around the globe. Before taking the plunge into the startup world, Shadab worked for two years as a copywriter for Shopping Cart Elite, a leading eCommerce company hailing from Long Island, New York where he underwent extensive training on online marketing and lead teams across the world.
He co-founded WebAble with Ovick Alam and Anis Chowdhury to leverage web technology for brands and focuses on utilising different tools and past experience to increase the ROI on digital marketing while focusing on agile development, growth hacking and company culture.
Shadab has led million dollar email marketing campaigns, and has pioneered funnel driven digital marketing in Bangladesh. Leading the web development team, he has completed over 20 web development projects and leads a team of 6 highly ambitious technologists.
Presented by Grameenphone, Digital Marketing Summit 2015 is powered by SSD-TECH. The event is also supported by Symphony, The Daily Star as youth engagement partner, Ekattor TV as TV partner, Maverick as digital content partner, WebAble Digital as the social media partner and Masthead PR as PR partner.